Overview
This Chicago fertility clinic has been providing advanced reproductive treatments since 2004, helping families grow. They turned to Lead Horse Marketing to attract more patients using Google Ads while improving their advertising efficiency.
Primary Goals:
Accurate Conversion Tracking
We implemented tools to track every phone call and form submission from Google Ads. This data gave us real-time insights into which ads and keywords were working best. With this information, we adjusted campaigns to focus on strategies that brought in the most valuable results.
Strategic Campaigns to Boost Conversions
In order to increase the lead volume, our team implemented an account setup that would give the account the best opportunity to perform. We broke out every keyword into its own Ad Group. By doing so, we were able to write customized ads by keyword. As a result, the account's Quality Scores increased, the CTR of the ads increased, and conversion rate increased 35%.
Advanced Optimization Strategies to Lower Costs
We employed a proprietary, data-driven approach to continuously refine the clinic's campaigns. Our weekly optimization process combined performance analytics, advanced targeting techniques, and strategic bidding adjustments to ensure maximum efficiency and ROI.
Tactics
Through sophisticated methodologies and a strategic focus on performance, we employed the following tactics to drive unparalleled results:
Dynamic Budget Reallocation Algorithm
Proprietary technology continuously analyzed campaign performance in real-time, reallocating budgets to high-impact keywords and ad groups with the greatest growth potential.
Precision Ad Performance Analysis
Identified underperforming ads and keywords using detailed statistical models, ensuring resources were focused on the most profitable segments.
Search Intelligence Mining
Applied machine learning to uncover new keyword opportunities and eliminate non-converting search terms, enhancing targeting accuracy and spend efficiency.
Predictive CPA Targeting System
Integrated predictive analytics to set optimized CPA targets, scaling impression share for top-performing keywords while reducing acquisition costs.
Do You Want The Same Results?
We would love to schedule a discovery call with you to discuss how our team can help you achieve your digital marketing goals.
Or call us now at: 855-239-4569
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