Lead Horse Blog
A blog for all things digital marketing
Ad extensions are helpful bonus items that go beyond your text ad to draw visitors…
This is no surprise to you at this point – you’ve read it everywhere from…
Decision-making driven directly by data is the key to many things. In marketing, it can…
With news of Apple “disrupting” the watch industry, much like the company has disrupted the…
There’s no doubt that we’re living in an increasingly mobile world. With recent news that…
Late last month, Google rolled out a new algorithm update that favored mobile-friendly sites. If…
A recent report showed that app usage and other factors have lead to a staggering change…
Upgraded URLs, Close Variants, Negative Keyword Changes and More Bing ads should be a component…
There is a notion spreading like wildfire in the marketing world: that social media is…