Lead Horse Blog
A blog for all things digital marketing
Google has released a new “Customer Match” capability that could very well change the remarketing…
The holidays are fast approaching, and it’s time to step up your efforts on all…
Data is the key to success in many cases – specifically in marketing, and especially…
A recent study noted that a staggering 98% of marketers feel they get measurable return on…
For some, the bidding process in paid search can be unwieldy and confusing; often, small…
Remarketing can be an incredibly effective tool for staying top of mind in an increasingly…
Our last blog post covered match types and touched on the significance of negative keywords to…
On this blog, we have covered a multitude of topics, from the return on investment…
Keyword match types are fundamental elements of any AdWords campaign. They allow you to have…
So, someone clicked on your ad. A brand new customer made a purchase. But how…